As a nonprofit marketing consultant, all my clients understand the importance of *having* a website. What they don't realize is how to leverage this website as a hub for digital fundraising. From the typical "donate" button, to running proactive crowdsourcing fundraising campaigns such as Kickstarter, this session will look at how your website is your nonprofit's most important fundraising tool.
- How to integrate other resources (such as your volunteer CRM) with your website to create engaging experiences that encourage your most likely donors to give.
- How to use other platforms like Kickstarter and GoFundMe to build a new donor base that ties back to your existing fundraising efforts.
- How to craft communications that make the most of your website's features in a way that drives donations.
- How to set up ways to allow your donors to digitally share your organization's mission and accomplishments.
Status
Proposed
Session Track
Community and Being Human