From the Ground Up: Setting Best Practices for Site Structure and Organization

Whether you are starting from scratch or redesigning, developing a strategy for organizing your website structure saves you time and frustration while ensuring your site is consistent and follows standards. 

The three main building blocks you will need to consider are:

1. Content Audit is the activity of checking for all the content that is currently on a website or that is planned to go on a website. The content audit will help identify issues related to content, such as content gaps and inconsistency; and will provide a groundwork on how to improve organic search and better search engine optimization (SEO). We will discuss and share the elements crucial for a successful content audit.  
2. Information Architecture (IA) is the structural design of the information environment that allows users intuitive access to the content. The IA encompasses an understanding of content, users’ mental models and the context in which the information is available. We will cover the process of building an IA with its individual components.
3. Naming Convention for web pages, files and assets. Proper naming conventions for pages and URLs will have a positive impact on web analytics, SEO and user experience. A systematic naming convention for files and assets will result in an organized and manageable media library. We will review different types of naming convention guidelines.