To build a good website, you have to have good content. But many website overhauls focus on the design and development process, and miss the opportunity to assess the content. During this session, we'll talk about how to carry out a audit that helps you make quantitative and qualitative decisions about your content.
We'll talk about the following topics:
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Conducting a content inventory that helps you group content into sections
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Reviewing analytics to determine where your users spend most of their time
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Creating an audit spreadsheet, shared with content owners, that will guide the process
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Conducting an audit workshop that empowers content owners to make decisions about their content, and including collaboratively established rules to shortcut some decisions
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Setting an audit timeline with check-in points
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Determining next steps after the audit to capitalize on the insights you've gained and decisions that have been made
Along the way, we'll also talk about practical advice for working with content owners, technical inventory tips, and guidelines that have worked for us in the past -- on projects with federal, nonprofit, and commercial stakeholders.