Better User Targeting Through Value Proposition Canvas

Presenters: Badfaerie

Who are your users? Where do you start?

Let me show you how we used Value Proposition Canvases to identify who our key user segments are (hint: they are not who we thought they were) and how to target what we build to meet user needs. 

What VPC can do for you - 

  • Understand what really drives your users
  • Understand what products or services will be of highest value
  • Learn early if a product or service idea will match your key user segments
Audience
Experience Level
Intermediate
Schedule Info
Conference Year
2018
Status
Proposed
Session Track
Project and Team Management